This paper aims to describe and analyse possible impacts\non selling online by enterprises as the main variable under\nconsideration in the study, in selected European countries\nusing five selected independent variables that represent the\ninformation and communication technology (ICT) and the\neconomic development level. Data for 31 European\ncountries were analysed. The paper presents recent trends\nin European enterprises in using online selling as one of\nmany Internet services. Three groups of countries according\nto the share of enterprises selling online were recognized.\nThe complete picture about the achieved economic\nand ICT development level in the countries was obtained\nby conducted clustering where all six variables were\nincluded in the analysis. The main research hypothesis was\nthat economic and ICT developments have a significant\nimpact on the share of enterprises that sell online. The\nconducted factor analysis sorted five observed independent\nvariables into two groups. The multiple linear regression\nanalysis based on the factors showed that both groups\nhave a statistically significant impact on the share of\nenterprises that sell online. This means that these two\nfactors together have a crucial role in determining the ICT\ndevelopment level in European enterprises
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